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Independent, nonpartisan tools and trusted information for Black voters nationwide.
North Carolina: the baseline
North Carolinians voted in the 2024 general election.
Black North Carolinians cast ballots in the 2024 general election.
Turnout among registered Black voters.
Overall statewide turnout.
Voters used in-person early voting.
North Carolina is a major political market because it combines a large electorate, close statewide competition, substantial Black political participation, growing metropolitan areas and increasingly sophisticated campaign infrastructure.
Source: North Carolina State Board of Elections, 2024 General Election Turnout.
Winning an election increasingly requires a technology stack.
Modern political organizations can spend money across an interconnected digital ecosystem. Each node below is a real category of vendor, platform or infrastructure that campaigns, parties, committees and civic organizations purchase.
Follow the advertising money
AdImpact currently projects approximately $11.6 billion in U.S. political advertising for the 2025–2026 election cycle.
Projected broadcast television spending.
Projected connected-TV spending.
Projected share going to connected television.
Political advertising is expanding beyond traditional television into connected TV, streaming, social platforms, search, digital video and other technology-driven channels.
Politics hasn't finished becoming digital.
Political advertisers, digital share, 2024
Commercial advertisers, digital share
Research from Tech for Campaigns estimated that political advertisers allocated approximately 36% of media spending to digital in 2024, compared with approximately 78% among commercial advertisers. The difference illustrates how much room remains for political communication to migrate toward digital channels. It does not mean political spending will automatically reach the commercial percentage.
At least $1.9 billion was spent on online political advertising during the 2024 election across Meta, Google, Snap and X, according to analysis by the Brennan Center for Justice, OpenSecrets and the Wesleyan Media Project. The researchers described this as an underestimate, because it does not capture every platform.
North Carolina is already spending
Receipts reported by the federal committee of the North Carolina Democratic Party, January 1, 2025 through May 31, 2026.
Disbursements reported during that same period.
This is one committee and one example. BlackVoters.ai will track Democratic, Republican and independent political spending wherever reliable public records are available. Candidate committees, party committees, PACs, super PACs, independent expenditures, nonprofits, advocacy organizations and commercial vendors are distinct categories and are never combined into a single number.
What could North Carolina's political technology market look like in 2028?
CTV and streaming absorb budget previously reserved for broadcast. Voter-file and modeling vendors expand. Year-round SMS and email programs become standard rather than seasonal.
Historical numbers are facts. 2027 and 2028 numbers are scenarios derived from previous spending, current spending and observable technology trends. These are BlackVoters.ai projections, not reported spending, and never confirmed budgets. BlackVoters.ai projections use historical election spending, current-cycle spending, advertising-market trends, voter participation and technology adoption to estimate possible future scenarios. Projections aren't guarantees.
A possible North Carolina 2028 technology stack
Where hundreds of millions of dollars of political and civic spending could potentially flow across a highly competitive election cycle.
- Broadcast
- CTV
- Streaming
- Digital video
- Search
- Social
- Programmatic
- Radio
- Voter files
- Analytics
- Modeling
- Polling
- Research
- Geospatial intelligence
- SMS
- Direct digital communication
- Content production
- Social engagement
- Websites
- Apps
- CRMs
- Donation systems
- Volunteer systems
- Cybersecurity
- Cloud infrastructure
- AI assistants
- Content systems
- Research
- Translation
- Accessibility
- Data analysis
- Information retrieval
- Workflow automation
- Election information
- Registration resources
- Polling-place information
- Candidate information
- Issue education
- Community resources
These categories describe an addressable technology ecosystem. They don't represent guaranteed expenditures.
Why Black voters matter to this technology transition
More than one million Black North Carolinians voted in the 2024 general election. That makes Black voters a major population within one of America's most competitive political environments.
Information needs span
BlackVoters.ai exists to build technology around access to trustworthy civic information rather than simply political persuasion.
2024 → 2026 → 2028
- 5.7M+ North Carolina voters participated.
- 1M+ Black voters participated.
- Online political advertising nationally reached at least $1.9B across four major disclosed platforms.
- National political advertising is projected to reach approximately $11.6B for the cycle.
- CTV alone is projected at approximately $2.7B.
- Political organizations are expanding investments in data, digital infrastructure and AI.
- Year-round digital voter engagement grows.
- AI-assisted research and communications become more commonplace.
- CTV, streaming, mobile and digital platforms become increasingly central.
- Political technology infrastructure begins building ahead of the presidential election.
- A presidential election.
- A massive national advertising market.
- Sophisticated data operations.
- AI-enabled campaign infrastructure.
- Millions of North Carolina voters.
- A major Black electorate.
- An information environment increasingly mediated by technology.
2028 won't just be an election.
It'll be a technology event.
Political money intelligence
North Carolina Democratic Party (federal committee)
$6.76MReceipts reported Jan 1, 2025 – May 31, 2026.
North Carolina Democratic Party (federal committee)
$6.33MDisbursements reported Jan 1, 2025 – May 31, 2026.
North Carolina Republican Party (federal committee)
Not yet compiledPlaceholder row. Figures to be populated directly from FEC filings in a later release.
National political advertising market (all parties)
$11.60BProjected cycle total across the United States, all committee types combined.
Projected connected-TV advertising (national)
$2.70BProjected CTV share of the national cycle total.
Online political advertising, four disclosed platforms
$1.90BMeta, Google, Snap and X combined. Researchers describe this as an underestimate.
Broadcast television, projected 2025–26 cycle
$5.60BProjected national broadcast television spending.
Version one uses curated records drawn from public filings. Candidate committees, party committees, PACs, super PACs, independent expenditures, nonprofits and commercial vendors are tracked as separate categories and are never summed into a single figure. Live FEC and state feeds are planned.
The Black Civic Technology Index
NC State Board of Elections
Voting access · Government agency
Federal Election Commission
Data · Government agency
OpenSecrets
Data · Nonprofit research
U.S. Census Bureau (Voting & Registration)
Data · Government agency
Pew Research Center
Research · Nonpartisan research
Ballotpedia
Candidate information · Nonprofit encyclopedia
Vote411 (League of Women Voters)
Candidate information · Nonprofit civic tech
Brennan Center for Justice
Research · Nonprofit research (stated perspective)
Wesleyan Media Project
Polling · Academic research
NC DMV online voter registration
Voter information · Government service
The Charlotte Post
Community media · Local Black press
The Carolinian
Local journalism · Local Black press
Scores describe measurable characteristics of each organization's public-facing technology and information practices. They are not ideological rankings and imply no endorsement.
Ask BlackVoters.ai
Try one of these
Answers are drawn from a curated, sourced knowledge base and always carry attribution. Election information is never fabricated; for official voting procedures the North Carolina State Board of Elections is authoritative.
Source hierarchy and fairness standard
North Carolina State Board of Elections
2024 General Election Turnout
North Carolina State Board of Elections
Voting in North Carolina
AdImpact
Updated 2025–2026 Political Projections
Tech for Campaigns
2024 Political Digital Advertising Report
Brennan Center for Justice / OpenSecrets / Wesleyan Media Project
Online Political Advertising in the 2024 Election
Federal Election Commission
Committee receipts and disbursements filings
U.S. Census Bureau
Voting and Registration Tables
OpenSecrets
Federal campaign finance database
Pew Research Center
Elections and voter research
Wesleyan Media Project
Political advertising tracking
Where organizations have perspectives or institutional viewpoints, we identify them rather than presenting their analysis as government data.
BlackVoters.ai isn't affiliated with or endorsed by any political party, campaign or candidate. We provide data, technology and civic information designed to help people make their own informed decisions.
When we discuss Democrats, we include Republican data where relevant and available, and the reverse. Candidate committees, party committees, PACs, super PACs, independent expenditures, nonprofits, advocacy organizations and commercial political vendors are always distinguished.
BlackVoters.ai projections use historical election spending, current-cycle spending, advertising-market trends, voter participation and technology adoption to estimate possible future scenarios. Projections aren't guarantees.